Khaby Lame is a popular social media personality known famously for his skits and comedy videos, with millions of internet of followers worldwide. In a recent interview he shared how much he earns from a single TikTok post and the figures are of no small value.
When asked how much he makes per TikTok post In a recent interview, the Senegalese born influencer said for him to feature in a single product online, he earns nothing less than $750,000, approximately $10 million a year.
Aside from making money from his post on social media, his stream of revenue comes from brand partnerships where he earns up to $400,000 as brand ambassador. Lame’s partnership with Italian fashion brand “Hugo Boss” earned him a mouth watering $450,000 for promoting the brand online.
Influencers like Mr. Lame often collaborate with big brands to create sponsored content. Brands pay influencers based on factors such as follower count, engagement rate, and niche relevance. Khaby’s enormous social media following makes him a valuable asset for brands looking to reach a massive audience.
Khaby Lame is the most-followed individual on the platform. His account @khaby.lame, has an overall following of 149.5 million followers. The influencer has gained more than 240 million social media followers from his signature skits and unique brand style. He was featured on the top creators list on Forbes’ 2023, at N0 11 with an estimated $16.5M in earnings.
While Khaby Lame’s primary focus is on comedy skits, he also earns additional income through merchandise sales and product promotion with unique brands. His found wealth is attributed to hard work and consistent signature skits all without even saying a word. The 22 year creator lost his job as a factory worker in Italy before the Covid Pandemic, motivating him to establish himself online.
After amassing a solid fanbase, influencers like Lame tend to secure lucrative partnerships. They reached a certain point in their career where they endorse Big brands for fixed fees. These collaborations often come with additional incentives or business benefits or even allowing them set up potential business ventures of their own.